I am Issabel Gallardo, welcome to my CV and Blog. Let me introduce myself!
As a graduate from the University of Malaga in my home country of Spain, I hold a degree in Journalism as well as another one in Advertisement and Public Relations. This is why I am also taking care of Spyke Media’s social media strategy and several other marketing-related topics, as the marketing mix strategy of the company.
Having worked for two Spanish national newspapers including tasks in their digital editions, I can be proud of being first got into the mobile content marketing industry working for one of the biggest South African mobile content advertisers, Basebone.
I am always willing to improve, this is one of my best skills and the main reason why I am always doing my best to get bright results and make things improving everyday. I love to be friends of my friends and, of course, partner of my partners, reason why I am working as Associated Director Partner Development at Monetizer, where my main task was maintain our B2B relationships and taking them to the next levels.
Furthermore, other things that I could say about myself: outgoing, self-confident, hard worker and a positive person. I believe strongly in teamwork and that's the reason why I am always encouraging to do it as I don’t understand a company without a whole team that supports it, another reason why my managers at Ströer, Spyke Media and Monetizer hired me as well to be Project Manager within the company.
In my spare time, I admit that I am a social media maniac who loves to stay up to date, specially in Affiliate Marketing, Lead generation and Media Buying. However, I don't only think on digital, I love traveling and discover new people and villages, I enjoy in the country side but I love the city and I can also confess that I have a penchant for high heels and own tons of them.
My slogan: If you want to go fast, go alone. If you want to go far, go together.
Journalism DegreeMálaga University
Advertisement & PRMálaga University
Dec 2016 - Aug 2017Time
As Associate Director Partner Development, I was developing the growing activity levels for either Monetizer’s global advertisers or for its global publishers. Besides, consultative account management was a critical part of my position in Monetizer vision for growth next to its core product and "vAuto®" Algorithm.
Between my main tasks, it was the development and revenue growth of multiple key partners (advertisers or publishers) portfolio through proactive campaign monitoring and increased client engagement as well as developing new partners after sales handover, further improving their revenues through rigorous focus on eCPM improvements and multiple Geos, always taking into account the necessities of our partners, making a constantly researching and deepening knowledge on ‘winning’ online offers, and translating these insights into actionable partner improvements.
Working constantly with the Business Development Team and the IT Services of the company, my position as Associated Director Partner Development included the managing of a small team that provided operational and tactical guidance to their members.
Ströer Mobile Performance GmbHCompany
May 2016 - Dec 2016Time
Ströer Mobile Performance is a Cologne-based mobile performance marketing network offering customized technical solutions to start and fine-tune all high performance campaigns on mobile. For advertisers, Ströer Mobile Performance provides a vast network of mobile publishers in Germany and any important market around the world. Based on high-quality targeting and personal consultation through our account managers, Ströer Mobile Performance offers the best way to promote mobile products in a fitting environment. For publishers, Ströer Mobile Performance offers great ways to capitalize on their mobile traffic by attracting well-known advertisers and their great mobile products to use the through Ströer Mobile Performance contended advertising space.
In Ströer Mobile Performance I did not only develop my role as a Publisher Manager supported by a huge and great team, but I created a Dedicated Media Department with a vast experience team within I could not develop the new media buying strategies in Google, AppNexus or MediaMath. On the other hand, during the time I worked in Ströer Mobile Performance, I lead the antifraud team which ended up with a full stuck solution for the company.
Spyke Media GmbHCompany
June 2015 - May 2016Time
As Mobile Marketing Manager in Spyke Media GmbH, I was the driving force of the CPA Department in the company what meant that I was not only doing affiliate and publisher managing and marketing, but buying traffic from the top traffic sources. Besides, I can admit that 50% of my time was dedicated to Business Development as my main target was improving and making bigger the Spyke's CPA Department.
On the other hand, as I hold a degree in Journalism as well as another one in Advertisement and Public Relations, I developed the Social Media Strategy for the whole company from zero and, furthermore, direct marketing actions were inside of my tasks so I was at charge of event organizations, fair trade advertisement world wide or branding management.
September 2013 - June 2015Time
Basebone S.L. is one of the biggest players in South Africa market, one of the most emergent ones at the moment regarding of Mobile Marketing so I can be proud of being first got into the mobile marketing industry working for one of the biggest South African mobile content advertisers.
In Basebone not only learnt what mobile content offers mean to the Mobile Market itself, but I learnt to become an expert in this kind of offers creating synergies with my partners in order to reach not only the best conversions rates but the best eCPC in a win-to-win joint venture.
Due to my personal skills with our partners, Basebone decided to promote me and give me the responsibility of being at charge of all the Business Relationship Building inside of the company, a job that I really enjoyed and that made my daily job really excited and different.
August 2012 - September 2013Time
As an Account Director & Community Manager in EstuioNET Posicionamiento, I took care of the different partners, making their necessities happen. As Account Director, I created different Marketing Mix campaings that included marketing online, off-line and direct marketing. Furthermore, as a lot of partners was needed of events management, I organized, created and develop different strategies that included fair trades assistant, direct marketing, branding and media planning. As DirCom I provided to all my clientes their own communication office and their own media planning (online and offline).
On the other hand, as Community Manager in EstudionNET, I created fully strategies of online communication, taking always into account the data analysis as one of the main points of those strategies. To perform, you need information.
In EstudioNET I got in touch for my first time with Google Adwords, Yahoo Bing Ads and Facebook Ads as I created branding campaigns too.
Diario IDEAL - Grupo VocentoCompany
March 2012 - September 2013Time
Multimedia Andalucia Regional Journal which own Vocento Group. IDEAL is printed in five editions and it is the leader in their influence areas, online and offline. As journalist in IDEAL, I was the head of Education section.
June 2012 - January 2013Time
Multichanel communication strategies development with special emphasis on offline media and internet positioning.
Museu Maritim de BarcelonaCompany
March 2012 - June 2012Time
Management of external and internal communication of the city hall
Ayuntamiento de La Roda de AndaluciaCompany
January 2011 - July 2011Time
I get in touch with the different neighborhoods and person in danger of social exclusion with the Museum as link of the worlds. Furthermore, I raise events specially dedicated to the neighborhoods and events specially dedicated to persons and children with special skills.