Issabel Gallardo

Senior Digital Marketing Manager & Project Manager

About me

Name

Issabel Gallardo González

Phone number

+34 687 946 346

I am Issabel Gallardo, welcome to my CV and Blog. Let me introduce myself!

As a graduate from the University of Malaga in my home country of Spain, I hold a degree in Journalism as well as another one in Advertisement and Public Relations. This is why I am also taking care of Spyke Media’s social media strategy and several other marketing-related topics, as the marketing mix strategy of the company.

Having worked for two Spanish national newspapers including tasks in their digital editions, I can be proud of being first got into the mobile content marketing industry working for one of the biggest South African mobile content advertisers, Basebone.

I am always willing to improve, this is one of my best skills and the main reason why I am always doing my best to get bright results and make things improving everyday. I love to be friends of my friends and, of course, partner of my partners, reason why I am working as Associated Director Partner Development at Monetizer, where my main task was maintain our B2B relationships and taking them to the next levels.

Furthermore, other things that I could say about myself: outgoing, self-confident, hard worker and a positive person. I believe strongly in teamwork and that's the reason why I am always encouraging to do it as I don’t understand a company without a whole team that supports it, another reason why my managers at Ströer, Spyke Media and Monetizer hired me as well to be Project Manager within the company.

In my spare time, I admit that I am a social media maniac who loves to stay up to date, specially in Affiliate Marketing, Lead generation and Media Buying. However, I don't only think on digital, I love traveling and discover new people and villages, I enjoy in the country side but I love the city and I can also confess that I have a penchant for high heels and own tons of them.

My slogan: If you want to go fast, go alone. If you want to go far, go together.

Career

Journalism Degree

Málaga University

Advertisement & PR

Málaga University

My job

Business Development
Management
Team Building

Experience

Monetizer GmbH

Company

Dec 2016 - Aug 2017

Time
Associated Director Partner Development

As Associate Director Partner Development, I was developing the growing activity levels for either Monetizer’s global advertisers or for its global publishers. Besides, consultative account management was a critical part of my position in Monetizer vision for growth next to its core product and "vAuto®" Algorithm.

Between my main tasks, it was the development and revenue growth of multiple key partners (advertisers or publishers) portfolio through proactive campaign monitoring and increased client engagement as well as developing new partners after sales handover, further improving their revenues through rigorous focus on eCPM improvements and multiple Geos, always taking into account the necessities of our partners, making a constantly researching and deepening knowledge on ‘winning’ online offers, and translating these insights into actionable partner improvements.

Working constantly with the Business Development Team and the IT Services of the company, my position as Associated Director Partner Development included the managing of a small team that provided operational and tactical guidance to their members.


CPI
CPA
CPS
CPM
eCPM
Team Management
Affiliate Management
Campaign Management
Lead Generation
Monetizer
vAuto Algorithm

Ströer Mobile Performance GmbH

Company

May 2016 - Dec 2016

Time
Publisher Manager, Fraud Analyst & Dedicated Media Buyer

Ströer Mobile Performance is a Cologne-based mobile performance marketing network offering customized technical solutions to start and fine-tune all high performance campaigns on mobile. For advertisers, Ströer Mobile Performance provides a vast network of mobile publishers in Germany and any important market around the world. Based on high-quality targeting and personal consultation through our account managers, Ströer Mobile Performance offers the best way to promote mobile products in a fitting environment. For publishers, Ströer Mobile Performance offers great ways to capitalize on their mobile traffic by attracting well-known advertisers and their great mobile products to use the through Ströer Mobile Performance contended advertising space.

In Ströer Mobile Performance I did not only develop my role as a Publisher Manager supported by a huge and great team, but I created a Dedicated Media Department with a vast experience team within I could not develop the new media buying strategies in Google, AppNexus or MediaMath. On the other hand, during the time I worked in Ströer Mobile Performance, I lead the antifraud team which ended up with a full stuck solution for the company.


CPI
CPA
CPS
CPL
CPC/CPM/DCPC
Campaign Planner
Media Buying
Affliate Managing
Google Adwords
Google Analytics
AppNexus
MediaMath
Antifraud
Forensiq
FraudScore
Performinc Fraud
IP Reputation

Spyke Media GmbH

Company

June 2015 - May 2016

Time
Head of Lead and Mobile Content Department

As Mobile Marketing Manager in Spyke Media GmbH, I was the driving force of the CPA Department in the company what meant that I was not only doing affiliate and publisher managing and marketing, but buying traffic from the top traffic sources. Besides, I can admit that 50% of my time was dedicated to Business Development as my main target was improving and making bigger the Spyke's CPA Department.

On the other hand, as I hold a degree in Journalism as well as another one in Advertisement and Public Relations, I developed the Social Media Strategy for the whole company from zero and, furthermore, direct marketing actions were inside of my tasks so I was at charge of event organizations, fair trade advertisement world wide or branding management.


Management
Business Development
Google Adwords
Yahoo Bing Ads
Facebook Ads
Public Relations
Account Managing
Affliate Managing
Performance Marketing
Mobile Content
Media Buying
CPA
CPI
CPB
CPC/CPM/DCPC

Basebone S.L.

Company

September 2013 - June 2015

Time
Online Campaign Manager

Basebone S.L. is one of the biggest players in South Africa market, one of the most emergent ones at the moment regarding of Mobile Marketing so I can be proud of being first got into the mobile marketing industry working for one of the biggest South African mobile content advertisers.

In Basebone not only learnt what mobile content offers mean to the Mobile Market itself, but I learnt to become an expert in this kind of offers creating synergies with my partners in order to reach not only the best conversions rates but the best eCPC in a win-to-win joint venture.

Due to my personal skills with our partners, Basebone decided to promote me and give me the responsibility of being at charge of all the Business Relationship Building inside of the company, a job that I really enjoyed and that made my daily job really excited and different.

Campaign Planner
Business Development
Management
Media Buying
CPA
CPI
CPB
CPC/CPM/DCPC
Google Adwords
Public Relations
Account Managing
Affliate Marketing
Performance Marketing
Mobile Content
Media Planner
BuzzCity
Apps
SEM

EstudioNet

Company

August 2012 - September 2013

Time
Account Director & Community Manager

As an Account Director & Community Manager in EstuioNET Posicionamiento, I took care of the different partners, making their necessities happen. As Account Director, I created different Marketing Mix campaings that included marketing online, off-line and direct marketing. Furthermore, as a lot of partners was needed of events management, I organized, created and develop different strategies that included fair trades assistant, direct marketing, branding and media planning. As DirCom I provided to all my clientes their own communication office and their own media planning (online and offline).

On the other hand, as Community Manager in EstudionNET, I created fully strategies of online communication, taking always into account the data analysis as one of the main points of those strategies. To perform, you need information.

In EstudioNET I got in touch for my first time with Google Adwords, Yahoo Bing Ads and Facebook Ads as I created branding campaigns too.

DirCom
Account management
Community Manager
Business Development
Event Organization
Social media Strategy
Google Adwords
Facebook Ads
Yahoo Bing Ads
SEO
Branding
Marketing Mix

Diario IDEAL - Grupo Vocento

Company

March 2012 - September 2013

Time
Freelance Journalist

Multimedia Andalucia Regional Journal which own Vocento Group. IDEAL is printed in five editions and it is the leader in their influence areas, online and offline. As journalist in IDEAL, I was the head of Education section.

Regional News
National News
International News
Journalism
Communication
Multimedia
Local news
Culture News
Sports News
Marketing
SEO
Web

Open Ideas

Company

June 2012 - January 2013

Time
Community Sales Manager and Offline Campaigns

Multichanel communication strategies development with special emphasis on offline media and internet positioning.

Museu Maritim de Barcelona

Company

March 2012 - June 2012

Time
Internal Comunication Manager

Management of external and internal communication of the city hall

Ayuntamiento de La Roda de Andalucia

Company

January 2011 - July 2011

Time
Corporate Social Responsibility Department Assistant.

I get in touch with the different neighborhoods and person in danger of social exclusion with the Museum as link of the worlds. Furthermore, I raise events specially dedicated to the neighborhoods and events specially dedicated to persons and children with special skills.

Want to get in touch? Shoot me an email .

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